HOW IT STARTED
Wolf is a golf apparel brand born and designed in Britain. The brand started with a blank sheet of paper in January 2022 and took the founders on a rollercoaster of an educational journey discovering and implementing all the major and minor details required to launch a brand built to last the test of time. By August 2025, three and a half years later (it's been a hell of a ride to this point already), after an extensive development and testing process and numerous bumps in the road, the products were released onto the market and the mission to build the go to brand in golf began.
If you've read this far, we appreciate you and have a feeling you will be a big part of our brands journey.
Finally, a little bit about our founders, two best mates, one a dreamer who believes anything is possible, the other a realist who deals in black and white. Combined, we believe a perfect mix for successfully building the Wolf brand and community. The brand embodies both founders contrasting styles so you will find a mix of subtle classic designs, bold standout pieces and somewhere in between where both styles merge. Always with an emphasis on detail and the highest quality.
THE MISSION
We believe in brands and over the years have been very loyal to brands for specific products. A great brand has great products but also evokes a culture that its community buy into, to the extent that they feel a part of the brand. For us, this is the ethos that does and will create success for wolf. Our community, who proudly wear our products, are the brand.
Wolf’s mission is to create the highest quality, fashionable, best fitting products in the game for a family of loyal members who wear our products with pride and grow with us as we continuously level up.
Sport provokes emotion, moments of sheer magic that when witnessed give you goosebumps. And everyone remembers the brand associated with these unique moments.
Very much like the game of golf, we are on the never-ending pursuit of perfection.